When I was approached about the re-design for the website of this NYC yoga studio I saw the need for a more extensive overhaul and update of the brand.

The result of the pitch was getting the green light to create a fresh new site design complete with a migration to their own customized WordPress format. Through some design explorations, I was able to create a brand style guide and updated their logo and branding.

In conjunction with the opening of a new studio at the time, the new website served as a digital home base for keeping their current members updated and informed as well as making it a fluid process for new membership.