I was approached by Gaumont TV to create a key art campaign to both promote and serve as the branding for the new Amazon Prime Series, "El Presidente". The series explores the real-life conspiracy underlying the beginning of the 2015 FIFA Gate scandal and revolves around, Sergio Jadue, the head of a small Chilean football club who becomes a key player in corruption.

The ask was to explore two directions that both focused on dramatizing these real-life characters in a cinematic way through the use of compelling portrait photography. One concept was to create a classic movie poster with the cast stacked in a double exposure layout which mimicked the hand-painted posters of the past. This would be used for promos to circulate interest around the series as well as use in sales and marketing materials. The primary key art was based around portrait photography focusing on the 3 main characters and utilized a stark use of red and blue tones to echo the colors of the Chilean flag while creating a hightened sense of intrigue.